First time in Poland, an innovative, in-depth methodology. Structure of the project allow to obtain unique knowledge of behaviorism and consumer preferences.
First step - Brand Spectacle
We know that the research environment, venetian mirrors, unknown environment not helps the objectivity of research. That's why the conversation with consumers is carried out under natural conditions (we cooperate with the advertising agency - Brand Auditors - in terms of material preparation)
Second step - IDC In-Depth Clarification
Deepen define, clarify concretize all the characteristics, emotions, and areas that have been identified in the first phase.
Third step - CFGD Controlled Focus Group Discussion
CFGD is different test than the standard FGD. It is a meeting, the scenario and the course is NOT the result of researcher’s experience , but the experience of the consumer. Therefore, we obtain the most objective evaluation of ideas.